Log in / Sign up

  • LinkedIn
  • Instagram

Song Division


Song Division

  • Team Building through song writing & interactive team performances
  • Songs emphasize mission statements, event taglines or other marketing messages
  • Writing songs creates emotional connections to the brand, strengthens bonds for long-term ROI


Bring Your Meeting To Life With Music

Music team building and interactive entertainment options from Song Division will help you create your best meeting or event ever! Using musicians who work with the likes of David Bowie and Lady Gaga, Song Division creates amazing musical experiences that not only entertain, but engage, motivate and educate your attendees. Concerned your group is too conservative? Not enough time in your busy program? Read on to learn how Song Division has thrilled 40,000 people in over 20 countries.Whether it be helping thousands write a song in just 7 minutes as a conference energizer, a highly effective team building experience, interactive entertainment at your welcome reception or gala awards, an experiential marketing campaign for a global brand, or even a rock n roll bachelorette party, they are all about one thing at Song Division – sharing the thrills and benefits of writing and performing original songs.As the pioneer of interactive songwriting, Song Division helps its clients effectively communicate with target audiences while also providing inspiring and entertaining programs that enhance performance in any industry. Song Division partners with only the best professional musicians to deliver one-of-a-kind musical experiences.

How Team Building Works:

Song Division offers a menu of services to best serve groups of any size and event format…

Team Building 

InStudioSong Division’s original ‘Battle of the Bands’ program involves splitting the room into smaller groups. Each team is assigned a band member, who guides his team through the process of writing an original song – both lyrics and music. Songs focus on key event themes and messages. Afterwards, the teams are brought together for a ‘Battle of the Bands’ concert, where a winning song is selected and then performed by the entire group.

Conference Energizers & Icebreakers 

A shorter program, the Conference Energizer is ideal for general sessions, generating energy and excitement among any size gathering. With the Conference Energizer, the band and room work in unison to write a completely original song. Afterwards, the entire room joins in the singing, as volunteers are offered the opportunity to come to the stage to play an instrument or sing with the band.

Reception – Gala Dinners, Awards Nights & Fundraisers

The Rocking Reception is a popular choice among event organizers with a tight program looking for unique and interactive entertainment. In a fun and low-pressure manner, the Song Division writes a completely original song with the help of guests in as little as 10 minutes, capturing the spirit of the evening. For an awards program, the Song Division band will play the honorees on and off the stage in the style of the Grammy Awards or The Late Show, adding excitement to a special occasion that only a top band can bring. The band will then fill the dance floor with hits from the last four decades.Entertainment Game Show – Gala Dinners, Awards Nights & FundraisersA fun and interactive activity, Rock Trivia puts a group’s rock knowledge to the test as participants vie for prizes and coveted bragging rights. With each table working as a team, participants go head-to-head in a full-band Name that Tune competition. A few “performance challenges” give individual participants a chance to show off hidden talents.

Experiential Marketing

Using a process similar to the conference energizer, Song Division works with a business and its target audience to create a completely original song that serves as the dynamic centerpiece for a marketing campaign. Song Division guides a brand’s audience through the song-writing process, incorporating specific marketing messages to effectively build the brand.

Evening Entertainment

As an added feature on all service options, the Song Division band can play dance-floor-filling hits from the last four decades at evening events.

Song Division Benefits

  • Songs emphasize specific themes and messages such as mission statements, educational content, event taglines or other marketing messages
  • Writing songs about an organization creates emotional connections to the brand, strengthens bonds between event participants and provides long-term ROI
  • Song writing inspires attendees to flex their creative muscles in a supportive environment, breeding innovation and enhancing performance in any organization
  • Improves communication and sharpens critical problem-solving skills
  • Ability to provide entertainment at the evening gala offers significant cost savings and a consistent musical theme throughout the event
  • Format is easily modified to accommodate any event schedule
  • Can be held anywhere in the world, in any language

Participants Rave…

Richard Branson, Founder of Virgin Group – “Song Division is a great company helping connect employees and customers using the power of music.”

Microsoft – “Song Division rocked our world. They sent us out from our event in very high spirits, I really recommend these guys!”

blockquote>Video Testimonials

About Song Division

Since the company launched in 2003, the world’s leading brands and organizations have called on Song Division to help communicate key messages, both internally to workforces and externally to customers. Song Division has shared its one-of-a-kind process with tens thousands of people from all walks of life across North America, Europe, Australia, Asia and Africa.SongDiv0025-e1331526042740A native of Australia, Andy Sharpe has a background in both music and business.  His band was with AC/DC’s label, he’s written and performed with leading Australian artists and his songs have been used around the world by brands such as Volvo.  On the business front, he spent nine years in finance roles with IBM, who sponsored him through an MBA and gave him a deep understanding of corporate meetings and events.In August 2003, Yothu Yindi – Australia’s preeminent indigenous band – asked Andy to host songwriting and recording workshops for teenagers at the legendary Garma Festival in Arnhemland. Each day, Andy worked with roughly 20 kids, aged 13 to 17, in one of the most remote places on the planet. Immediately following the workshop, a local radio station played the newly written songs and the kids performed at the festival’s nightly show. Andy was thrilled to share his love of songwriting with non-musicians and equally moved to see the positive effect it had on the students’ overall lives.Soon after returning home, Andy was asked by a friend to create a music-based team-building experience for his company’s sales team. Andy took the group into a recording studio, where they wrote and recorded a completely original song.It was then that Song Division was born.Within months, the company began booking events with major organizations, including the Commonwealth Bank (Australia’s largest bank) and Virgin Mobile.Never complacent, Andy set his sights on building Song Division into a global enterprise.  He also made the decision to work only with the best professional musicians in the business. As he grew Song Division, Andy assembled a management team of renowned musicians with connections to top talent the world over. Song Division’s roster of musicians has performed on some of the largest stages in the world alongside artists such as David Bowie, James Brown and Lady Gaga.They use music to help clients effectively communicate with their target audiences, while also providing inspiring and impactful programs that enhance performance in any industry. They specialize in getting groups of non-musicians to write a completely original song(s) based on your event objectives/themes and with the help of the top session musicians in music today. Music is inextricably linked with memory, understanding and emotion so that the songs that the participants create become a dynamic centerpiece to the meeting or event and create closer emotional connections between the end client and their audience.General session kick-offs, corporate team building, learning & development, product launches, incentives, gala awards dinners, fundraisers and experiential marketing campaigns, we engage, educate and entertain groups from 10-10,000. Session lengths are tailored to your event and can be anywhere from 8 minutes to 4 hours. No musical experience is required and no one sings alone, unless they want to!